Simplifying charitable giving for New Zealanders with an innovative, transparent, and fun token-based donation app.
Project Overview
One Good Kiwi is a mobile app created and funded by One NZ (Vodafone) to connect everyday Kiwis with grassroots charities across New Zealand. Each month, the platform distributes a donation of $100,000 to its community of app users, divided into ten tokens per user. Users then gift their tokens to the charities they care about, turning donations into a fun, transparent, and impactful experience.
Client
- One NZ (Vodafone)
Duration
- 3 months
Team
- Project manager
- Flutter developer
- UX Designer (myself)
- Jr. UX researcher
The Challenge
Key Insights
33%
of donors cite lack of trust in charities as a significant reason for not donating.
— CAF World Giving Report
Research & Insights
💚 Charities
Aim to foster trust and tell their story in an engaging, impactful way, helping donors feel connected to their mission.
👤 Users
Value transparency and desire to see tangible outcomes of their donations.
Hypothesis
If we design a platform that lets users connect emotionally with charities and visualise the outcomes of their donations, we can build trust, improve engagement, and make giving rewarding.
Design Process
📝 Wireframing & Prototyping
- • Developed low-fidelity wireframes in Figma to iterate on layouts and user flows.
- • Focusing on intuitive interactions and core functionality.
- • Collaborating closely with stakeholders and collaborators, including Tuesday Club to align on features, constraints, and the creative direction.
Early stage thumbnail sketches of charity store and charity store
Low Fidelity wireframes of home and charity store drawer concepts
Low Fidelity wireframes of charity store concepts
The Solution
One Good Kiwi reimagines charitable giving by addressing barriers of trust and complexity with a seamless, engaging platform:
- • Video-Centric Feed: Short-form videos humanise charities and build emotional connections.
- • Token Flip Interaction: A playful yet simple process for users to allocate their tokens.
- • Streamlined Focus: Removed the initial "charity store" concept to create a lighter, video-driven experience.
Impact
One Good Kiwi resonated strongly with its community, earning praise for its simplicity and meaningful approach to giving.
- • Achieved a 4.9-star App Store rating within 3 months.
- • Facilitated $100,000 in monthly donations through token allocations.
- • Received widespread praise for its simplicity, accessibility, and meaningful approach to giving.
Key Takeaways
💥 Impact
One Good Kiwi created an innovative, transparent way to connect Kiwis with charities, making giving engaging and meaningful.
🤔 Reflection
Prioritising simplicity and storytelling through stakeholder collaboration was key to this project’s success. Removing the charity store feature streamlined the experience, but earlier alignment and user feedback could have further enhanced storytelling and engagement.